I’ve compiled the most helpful tweets in a series of categories over the past few years.
Here is “Marketing”:
Brands are compressed information — stored marketing.
— Sina Motamedi (@tntuva) March 27, 2019
How much of your marketing spend is consumed (opex) and how much is stored (capex)?
Your best selling point is what your customer mentions when selling it to their friends.
— Michael (@mmay3r) April 16, 2018
Two simple ideas:
— David Perell (@david_perell) July 8, 2018
1. People are becoming companies & companies are becoming more like people.
2. On social media people want to follow people – not companies.
Bet on people.
Bet on human connection.
Bet on Naked Brands.
👨👩👧👦https://t.co/JLeTTuBzxb
3. Lack of focus.
— Gary Basin 🍍 (@garybasin) May 30, 2019
Even if you're the cheapest, fastest, and the only one with an app, you will dilute the message by trying to communicate all of it.
Pick a single differentiating factor and focus your branding message. What is the one thing that you want to associate with?
the best advertising brings context, stories, and factual information to a consumer.
— Nik Sharma (@mrsharma) April 4, 2018
you want to tell the consumer everything except “buy this”. you have to give them the information to let them decide they need that product.
consumers first. that’s how you win. 🤷♂️
18/ In general, social media rewards raw content that mimics what our friends post. For example, shaky videos perform better than TV-quality ones because they feel natural to the platform.
— Nik Sharma (@mrsharma) January 5, 2018
People want to support brands that are genuine, human, and relatable. pic.twitter.com/W1XAPxTpuO
On the internet, the best brands:
— David Perell (@david_perell) July 19, 2018
1) Educate and entertain 💡
2) Operate with transparency 🎤
3) Are people driven 👨👩👦👦
4) Encourage fast feedback 📲
5) Prize on-going communication with fans and customers 🎙️@patrick_oshag sums it up PERFECTLY.
💯 pic.twitter.com/ZR2iivWofW
The most consistent sale you can make is to sell people a better version of themselves
— Angela Jiang (@angjiang) January 22, 2018
David Birsen 